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Brother and sister, Jamil and Alia Juma’s lifelong experiences across four continents are embedded in their casually sophisticated collection. Since 2003, they have been creating contemporary clothing, accessories and soft furnishings as part of their collection.

Alia Juma attended George Brown College and worked as an assistant designer at various design houses. A graduate with a degree in Biosystems Engineering from McGill University, Jamil worked as an investment strategist before entering the fashion industry. Both Alia and Jamil are well traveled and have lived in exotic locales such as Kenya, Congo and Kazakhstan as well as all over North America including Vancouver, Montreal, Toronto, Dallas, Los Angeles, New York and Atlanta.

JUMA has participated in New York Fashion Week, Toronto Fashion Week, Shanghai Fashion Week and Singapore Fashion week in the past. Their collections were well received earning press and editorials from Elle US, Vogue Italy, Harpers Bazaar Singapore, Instyle Magazine, Paper Magazine, BOF and many others. Their clothing and accessories have been worn by musicians and actors such as Alicia Keys, Nikki Minaj, Coco Rocha, Solange, Knowles, Rachel McAdams and several others.

Recently, the designers have been invited to speak at the Asia-Pacific Economic Cooperation (APEC) in Beijing as well as The International Economic Forum of the Americas in Toronto to talk about their experiences as fashion designers and other various initiatives.